Coley Porter Bell packages Maiden Voyage whiskey

Coley Porter Bell has designed packaging for a new Irish whiskey, Maiden Voyage, which is aged on the privately owned Inish Turk Beg Island.

The consultancy created the branding and corporate identity for the island, situated off the west coast of Ireland in County Mayo, in 2008, and has since worked on packaging for the island’s produce, including seafood and bacon.

Stephen Bell, creative director at Coley Porter Bell, says, ‘The packaging had to be distinctly different. It’s based on a glass fisherman’s buoy and inspired by the landscape and the sea.’ 

He adds, ‘The angle is how it would look bobbing in the sea: the whole look and feel with the wooden stopper and the rope around the neck is trying to capture the spirit of the island.’

The asymmetric shape and tilt of the bottle reflects the whiskey’s tagline, ‘Live Life at a Tilt’.

Coley Porter Bell started working on the packaging about 18 months ago, and Bell says that the main challenge of the project was achieving the unusual shaped bottle, as each one of the 2888 produced was hand-blown.

Inish Turk Beg Maiden Voyage whiskey will roll out in Harrods, Harvey Nichols and Selfridges stores from this week.

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