US-based Lifeplus briefed Coley Porter Bell to develop designs that presented its products in a ‘modern’ and ‘engaging’ way, while reflecting the company’s business model, which is based on the contributions of affiliates.
Stephen Bell, creative director of Coley Porter Bell, says, ‘We wanted the brand to reinforce the company’s position as a responsible and honest business, to inspire people to join as associates, and of course we wanted to make the products themselves more desirable and reflect the quality of the ingredients used.
‘These beautiful natural vibrant designs achieve all our objectives.’
Coley Porter Bell created a logo that uses ‘abstract expressionist-style’ multi-coloured brushstrokes, aiming to reflect the supplements’ claims to ‘release natural power’.
The Lifeplus brand name appears beneath the brushstroke to express the company’s scientific foundations.
Lifeplus international marketing director Tracy McBride says, ‘This rebrand reflects the beneficial effects of our products and demonstrates how our business model offers people opportunities to do more with their lives.’
The identity and packing will roll out internationally over the next few months.