Creative pop-up

As the UK retail market has taken a mighty wallop from the recession, a deluge of opportunistic pop-up shops has appeared over the past couple of years.

Following this trend, the London College of Communication Eckersley gallery space will be taken over by a number of creative companies to produce a continuously changing pop-up shop.

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Jaguarshoes Collective will be the first take over the shop, which launches on 18 November and will sell new product lines by six artists including crockery by Chrissie Abbots and prints by Jiro Bevis.

‘The pop-up shop will be a different experience for visitors as we aim to recreate a interactive retail magazine that offers activities, as well as selling work by students and the collectives,’ says LCC’s business development manager Andrew Almond.

An interactive installation from This Is It collective will allow visitors to get into the Christmas spirit by posing with giant seasonal items such as crackers and baubles, to be photograph and printed as personalised Christmas cards.

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The collectives will also be working with the students, creating films and giving artists talks. From February vintage shop Dee Dee May’s who were at Vintage at Goodwood this year will take over and then in March, Rough Trade Records will occupy the space.

‘This is an opportunity for students to see how these new creative business’ are operating and gives them inspiration for their future careers,’ explains Andrew.

And not that student need an excuse for a party. Don’t miss the launch tomorrow night and of course the free tropical beer.

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 Jaguarshoe Collective pop-up shop, Monday to Friday 11am-5pm until February 2011 at the London College of Communications, Eckersley Gallery, Elephant and Castle, London SE1

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