Fonda works on girls’ school network brand

London consultancy Fonda has been appointed to rebrand the Girls’ Day School Trust network of independent girls’ schools, creating a new visual identity and guidelines.

The consultancy was appointed in October following a three-way pitch.

Paul Fox, managing director of Fonda, says, ‘The trust wanted to make the brand more visible and more consistent to create a bigger impact. It wanted to be more confident and to be seen as a spokesperson for the sector.’

The new visual identity will be applied across the trust’s 26 schools on signage, literature and a website. Fox thinks it will first be applied to the trust’s stationery.

He adds, ‘The GDST has a rich heritage and is leading the way in girls’ education – it needs a visual identity which demonstrates this.’

Amanda Riddle, GDST director of communications, says, ‘GDST is the UK market leader in girls’ education but our current brand identity does not clearly communicate this.

‘We want our visual identity to reflect our dynamism and the strength of our network, and to ensure that the GDST name is more consistently communicated across our 26 schools.’

It is hoped the new identity will roll out around next March.

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