Amnesty International to launch first-ever shop

Human rights charity Amnesty International is launching its first-ever physical retail space this month in east London’s Boxpark development, with designs by consultancy Popstore.

Jimbob
Amnes-tea and Biscuits plate, by Jimbob Art

The Boxpark mall comprises retail units made from recycled shipping containers, and Henley-based consultancy Popstore has designed an interior for Amnesty’s container.

Brian MacShane, co-founder of Popstore, says, ‘Each tenant is given an empty container with a power source, and you’re not allowed to fix anything to the container.

‘The first step is therefore to create a floating framework within the space and then apply designs to that.’

Floating framework
Crate interior, with floating framework in place

MacShane adds, ‘We wanted to give the store an urban feel, due to its location [in Shoreditch] and we’ve used steelpipe fixtures and pendant lights reclaimed from the Dunlop factory.’

Popstore has also used posters from Amnesty International’s archive to decorate the right-hand and rear walls.

Amnesty International, which is marking its 50th anniversary next year, is set to launch a new product collection, which will be on sale at the store.

The range, developed in collaboration with CultureLabel, features jewellery by Corrie Williamson, ceramics by Jimbob Art, scarves by Lucy Jay, a teacup and saucer by New English and a print by Stuart Semple.

Corrie Williamson
Protect the Human jewellery, by Corrie Williamson

New Amnesty product lines will also roll out throughout 2012.

The Amnesty International shop is set to open on 28 November.

Amnesty International launched an online television channel earlier this year, with designs by Anthony Burrill.

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