The consultancy was appointed to the project about two weeks ago following a creative pitch alongside at least six other consultancies, according to Black & Ginger.
The project will see the consultancy create a logo and identity that will be shown across all touchpoints including advertising campaign posters, the website, press adverts and potentially an app.
Alex Frech, creative director of Black & Ginger, says the consultancy is also creating a promotional animation using ‘Super 8 vignettes’ and ‘period style colours and animation’. The events centrepiece will be the Little Girl Giant marionette (pictured), which will feature in the animation.
Black & Ginger’s designs are inspired by promotional material produced from the period by British shipping company White Star, which owned the Titanic.
Frech says, ‘The key element is an orangey-red ribbon which stemmed from the White Star influences. Obviously Liverpool is synonymous with red but we wanted to slightly avoid that. The typography is a mixture of period style with a very clean, crisp sans-serif.’
He adds, ‘The graphics and design of that period are all very dramatic – things like “the greatest vessel that ever sailed”. We wanted to evoke those over-the-top elements of theatre.’
The event is organised by Liverpool Vision, the economic development company dealing with city regeneration, which is working with street theatre company Royal de Luxe. The event forms part of the newly launched Liverpool Plan, which is aims to promote Liverpool in a positive way.
Black & Ginger’s designs will initially be shown on advertisements and the holding page in the new year. The Sea Odyssey will take place from 20 – 22 April 2012