Butterfly Cannon creates ‘colour-changing’ Glenmorangie packaging

Butterfly Cannon has created limited-edition Christmas packaging for Glenmorangie Original whisky, which the consultancy says appears to change colour as you walk past.


Butterfly Cannon says the limited edition packaging appears to ‘flip’ colours with the variation of light, ‘morphing from a bright orange lustre to a golden glow’.

The packaging is rolling out to the UK, Germany, Sweden and Australia.

Anne Phillips, senior brand manager at Glenmorangie, says, ‘[The design] is eye-catching and amplifies one of the brand’s key codes, the watermark pattern.’

Butterfly Cannon has been working with Glenmorangie after coming being appointed to a series of projects last year.

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