Butterfly Cannon creates ‘colour-changing’ Glenmorangie packaging

Butterfly Cannon has created limited-edition Christmas packaging for Glenmorangie Original whisky, which the consultancy says appears to change colour as you walk past.

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Butterfly Cannon says the limited edition packaging appears to ‘flip’ colours with the variation of light, ‘morphing from a bright orange lustre to a golden glow’.

The packaging is rolling out to the UK, Germany, Sweden and Australia.

Anne Phillips, senior brand manager at Glenmorangie, says, ‘[The design] is eye-catching and amplifies one of the brand’s key codes, the watermark pattern.’

Butterfly Cannon has been working with Glenmorangie after coming being appointed to a series of projects last year.

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