The consultancy was appointed to the project in October, having been invited to take part in a credentials pitch in September.
The new website will feature a series of live feeds, enabling the charity to quickly and easily add content, as well as aggregating that from Twitter, Facebook, Flickr and other sources.
It will not change the current visual identity, which features a Venn-diagram-like logo to represent the charity’s three stands of work.
However, Cure Studio is looking at potentially changing the current orange, purple and white colour palette.
James Hurst, Cure Studio director, says, ‘The brief is quite a clean slate. We have to retain the feel of being “by women for women”, but it’s not about going all pink and things like that. They’re very keen to retain that ethos but without being overly feminine.’
Hurst says that the new site will also feature more content about the charity’s theatre productions, as well as an ongoing diary detailing the plays and projects that it’s working on.
He says, ‘It’s an interesting task as you’re trying to develop something very beautiful and functional but that also answers everyone’s individual needs.’
The new website is due to launch on 9 February 2012.