The project will see the consultancy create a ‘new vision’ for the womenswear department, according to Dalziel & Pow marketing director David Wright, as well as creating a new accessories department and new footwear department for the store.
The consultancy initially worked with the store in 2008 on interior design and graphics projects. It was appointed for this work on the strength of its work for the Illum department store, also in Copenhagen,which is owned by Magasin du Nord parent company Baugur, and Icelandic investment group.
Magasin du Nord has six stores in Denmark, in Lyngby, Rødovre, Odense, Århus and shopping centre Fields, and a flagship store in Copenhagen, where Dalziel & Pow’s new work will debut.
It is hoped the work will start to become live in early 2012.