The Delaunay is the sister restaurant of The Wolseley. King Design has worked with Rex Restaurant Associates, which owns both establishments, for about 23 years on graphics projects for restaurants including The Wolseley. Le Caprice and The Ivy and was appointed to The Delaunay project in February without a pitch.
Pete King, King Design founder, says, ‘The brief was to have a similar feel to the sister restaurant The Wolseley, but not to copy it. It had to have a 1920s period feel and be very refined and upmarket.’
The graphics are applied across all touchpoints including interior and exterior applications, signage, menus, stationery and all collateral. This includes cast-bronze signs applied to pillars at the entrance and hand-lettered wording on the windows of the Delaunay Counter take-out area.
The branding’s colour palette reflects David Collins’ interiors, which are predominantly dark green. The 150-cover space features green leather banquette seating, and ‘a lot of wood, metal and brass and mirrors’, according to King.
The Delaunay is due to open in early December.