Push UK was appointed without a pitch having worked with eBay on previous projects, such as press events. The consultancy is the ‘live arm’ of eBay’s communications company Shine.
The space, which measures about 120m2, will feature only ‘buy it now’ products, which customers can purchase by scanning QR codes in the store using their smartphones.
Dan Stanton, director of Push UK says, ‘The store is very much driven by eBay. It’s their first live retail experience so they wanted something that reflects the brand but that’s also very Christmassy.’
Stanton says the store will be split into different ‘zones’, with all the products, including the furniture, available to buy. The products will be divided into ‘him’, ‘her’ and ‘family’, with a separate ‘welcome area’ and a ‘comfortable, minimal’ browsing area where visitors can use iPads to make purchases.
‘eBay wanted something very festive, but we had to execute that in a stylish and dynamic way’, says Stanton. ‘The left-hand window is full of clear Perspex tubes and jars which contain baubles in the eBay colours. On the right-hand window it looks like an explosion of baubles where they’re all piled up and rolling along.’
The store will be open for five days from 1 – 5 December.