The identity will be shown across all touch-points including interior and exterior signage and graphics; the store’s screen interfaces and vinyl window displays. It is hoped Fiasco will also be designing the Nom Nom website in the New Year. Other aspects of the interiors were designed in-house by the Nom Nom partners.
The shop features large swivelling screens to display promotions and Twitter feeds. Customer feedback made through social networks is rewarded by a loyalty scheme entitling them to special offers.
Fiasco was appointed to the project in September having previously worked with the shop owners on other projects.
Ben Steers, Fiasco managing director, says, ‘It was a very open brief. They gave us the concept for the store and let us take the reins. It’s all about communication – that’s their USP. We used the bright red and chose that icon to keep it quite simple.’
The red and white logo features a speech bubble device, with illustrative lower-case typography.
Depending on the success of the Bristol store, the Nom Nom owners aim to roll out the concept to other areas in future.
Nom Nom Bristol opens today.