Man vs Machine rebrands More 4

Man vs Machine is working on a full rebrand of Channel 4 digital channel More 4, covering the visual identity, idents and digital guidelines.

/m/n/l/more_4.jpg

Channel 4 says it is repositioning More 4 to focus more fully on ‘popular factual and features’ content, with the rebrand set to launch in January 2012.

Mike Alderson, founder of Man Vs Machine, says, ‘Channel 4 is repositioning the channel to make it more lifestyle-focused. We saw an opportunity to create a multi-coloured logo for a UK TV channel.’

The new marque will feature across all platforms as a multi-coloured logo with a fixed colour pattern.

Alderson says, ‘We wanted the identity to be universal and we didn’t want it to come across as too “designer-y”. The current identity, lovely as it is, can come across as a little formal.’

Man vs Machine was appointed to the work following a pitch around four weeks ago, according to Alderson. Having created the identity the consultancy is now working on idents and other brand applications for More 4.

Hide Comments (1)Show Comments (1)
Comments
  • Callum Ashton November 30, -0001 at 12:00 am

    FUCKING SHIT

  • Post a comment

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart