Someone focuses on the eye for Chime Insight & Engagement branding

Someone has created the branding for market research firm Chime Insight & Engagement, based around images of eyes.

Eye

The eye motif is carried through all touchpoints, including business cards, which feature an image of each individual employee’s iris on the reverse.

Someone co-founder David Law says, ‘The clearest metaphor for “insight” is arguably the eye (windows to the soul they say). So what could be a better brand world?’

Brochures

He adds, ‘The eye/iris is one of those images you immediately connect with and cannot take your eyes off. They are also unique to each individual and come in a variety of shapes, sizes and colours.’

CIE, is a newly formed division of Chime Communications, which includes a group of insight businesses that deal with research, ethnography and other services.

Eye

Someone was appointed to the work around six months ago without a pitch, according to Law.

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  • James Good November 30, -0001 at 12:00 am

    Beautiful and lateral. Smart work from SomeOne. Again.

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