Someone focuses on the eye for Chime Insight & Engagement branding

Someone has created the branding for market research firm Chime Insight & Engagement, based around images of eyes.

The eye motif is carried through all touchpoints, including business cards, which feature an image of each individual employee’s iris on the reverse.

Someone co-founder David Law says, ‘The clearest metaphor for “insight” is arguably the eye (windows to the soul they say). So what could be a better brand world?’

He adds, ‘The eye/iris is one of those images you immediately connect with and cannot take your eyes off. They are also unique to each individual and come in a variety of shapes, sizes and colours.’

CIE, is a newly formed division of Chime Communications, which includes a group of insight businesses that deal with research, ethnography and other services.

Someone was appointed to the work around six months ago without a pitch, according to Law.