Artists Make Pub Signs

Creativity and pubs are no strangers to one another – a fact that gallery Space in Between in capitalising on in a rather savvy manner.

The Camel James Irwin, 2013
The Camel
James Irwin, 2013

The gallery was founded in 2009 as a platform for emerging artists, but as with many arts organisations, it has found itself turning to increasingly imaginative ways to raise money to support its work.

Its latest venture is the rather wonderful Artists Make Pub signs, a selling exhibition of one-off pub signs created by artists including Jake & Dinos Chapman, Ernesto Neto, Luke Montgomery and Sandy Smith.

The Bear Freddy Dewe Mathews, 2013
The Bear
Freddy Dewe Mathews, 2013

More than 20 artists are involved in the project, with each producing a sign based on the name of a London pub. These will go on display at east London’s Londonewcastle Project Space for nine days next month, with all the pieces available to buy.

Hope and Anchor Matthew de Kersaint Giraudeau, 2013
Hope and Anchor
Matthew de Kersaint Giraudeau, 2013

All funds raised by the event will go towards Space In Between’s programme.

Hope and Anchor Matthew de Kersaint Giraudeau, 2013
Hope and Anchor
Matthew de Kersaint Giraudeau, 2013

As is befitting to such a theme, the gallery space will house a pop-up pub run by marketing agency Cottam + Cottam, which will host pub-type activities like quizzes and live gigs throughout the exhibition’s tenure.

The Red Lion Richard Cramp, 2013
The Red Lion Richard Cramp, 2013

The pub will also be selling editioned beer mats and wine bottles created by SIB based on each sign.

The Red Lion Richard Cramp, 2013
The Red Lion Richard Cramp, 2013

SIB says, ‘As the pub is often the meeting place of artists and space for exchange of ideas, each of the artists selected the name of the pub that was personal to them, or a name that inspired a response.

‘The choice of names and the subject matter has motivated those involved to make interesting monuments to these at once raucous and dying institutions.’

Three Arrows Goshka Macuga, 2013
Three Arrows Goshka Macuga, 2013

Artists Make Pub Signs runs from 6 – 13 December at Londonewcastle Project Space, 28 Redchurch Street, E2

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