The Berg Cloud platform is aimed at internet-connected products and is used on Berg’s Little Printer. Berg Cloud has been used internally by Berg for the past two years and is now available for general use.
Berg says the cash boost, from Connect Ventures, Initial Capital and Index Ventures, will allow it to transition from ‘design consultancy to fully-fledged technology company’.
Berg Cloud was initially set up to support the Berg Little Printer, which launched in November 2011 and went on sale last year.
Fraser Lewry, of Berg, says, ‘As well as being a product, [Little Printer] also served as a proof-of-concept, allowing us to road-test the platform and iron out any kinks before opening it up to other hardware manufacturers.’
The Berg Cloud platform is, Berg says, particularly aimed at ‘easy experimentation and product development, and for outsourced infrastructure when in production’.
Matt Webb, chief executive at Berg, says, ‘Our mission with Berg Cloud is to make it as easy to develop hardware as it is to develop for the web.
‘We built this platform to make it easier for our own designers to invent and operate connected products themselves. Now we are making it available to everyone.’
The Berg Cloud system is being made available priced at £80. For more information visit http://www.bergcloud.com.