Creatures collected for animal logo zoo

Animals have long been a leitmotif in logo design and now a new book has categorised examples from across the world, some you’ll recognise and many you won’t.

Animal Logo

Split across categories including Aquatic, Bears, Mythical, Primates, Reptiles & Amphibians, and Stags, the book has compartmentalised the animals into a series of enclosures, creating a sort of logo zoo.

Animal Logo

They’ve all been printed in black and white, and are set against the bright neon colours of the book.

Animal Logo

Putting them all together shows the wonderfully playful effect a well-used animal icon can bring.

Animal Logo

There are some quite cartoonish logos, inventive examples of creating messaging with negative space, and also crests which modernise traditional animal forms.

Animal Logo

The examples given confirm that designers have often drawn on animals’ perceived characteristics – bears for power, owls for wisdom, and elephants for memory – matching them with a company and helping it project these traits in a complementary way.

Animal Logo

It contains 266 global examples from the likes of Total Identity, Lance Wyman, Build, Stockholm Design Lab, Minale Tattersfield, Stefan Kanchev, and Kari Piippo Oy.

Animal Logo

Animal Logo is designed by Leterme Dowling, published by Counter Print, priced £7.50

Latest articles

Remembering Mark Wickens: 1959-2017

The late Mark Wickens, who co-founded WTS – which later became Brandhouse – is remembered by his colleague Bron Westrip as a generous and industrious designer who was equally at home working on creative and strategic design solutions.