Activate Learning is the new name for Oxford & Cherwell Valley College Group (OCVC), which operates in areas including secondary, further and higher education, workforce training, consultancy and social enterprise.
Purpose was brought in to create a new brand strategy and visual identity for the group, which was looking to deliver a clearer, more ‘progressive vision’, according to the consultancy.
The Activate Learning logo uses a letter ‘A’ formed from ascending black and white chevrons, which ‘present a symbolically aspirational monogram and a confident rallying point’, says Purpose.
The consultancy created the new ‘Further than Education’ positioning for the groups that make up Activate Learning, which include Reading College, City of Oxford College and Banbury & Bicester College.
The new identity is incorporated into the individual branding of each of the colleges within the group, used alongside their own incumbent logos.
Geometric patterns are used across all promotional materials such as badges, stationery and posters; and the patterns are also used as a backdrop to a new suite of promotional photographs.