Geometric-based branding for Activate Learning

Purpose has designed the branding for further education group Activate Learning, creating a series of geometric patterns.

Activate Learning logo
Activate Learning logo

Activate Learning is the new name for Oxford & Cherwell Valley College Group (OCVC), which operates in areas including secondary, further and higher education, workforce training, consultancy and social enterprise.

Activate Learning posters
Activate Learning posters

Purpose was brought in to create a new brand strategy and visual identity for the group, which was looking to deliver a clearer, more ‘progressive vision’, according to the consultancy.

Activate Learning site
Activate Learning site

The Activate Learning logo uses a letter ‘A’ formed from ascending black and white chevrons, which ‘present a symbolically aspirational monogram and a confident rallying point’, says Purpose.

The consultancy created the new ‘Further than Education’ positioning for the groups that make up Activate Learning, which include Reading College, City of Oxford College and Banbury & Bicester College.

Activate Learning brochure
Activate Learning brochure

The new identity is incorporated into the individual branding of each of the colleges within the group, used alongside their own incumbent logos.

Activate Learning stationery and badges
Activate Learning stationery and badges

Geometric patterns are used across all promotional materials such as badges, stationery and posters; and the patterns are also used as a backdrop to a new suite of promotional photographs.

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