Groupon redesigns to become ‘true online marketplace’

The new designs are rolling out initially in the US and are expected to launch in the UK next year. They feature a personalised website homepage, an enhanced search function and, according to Groupon, ‘uncluttered presentation and bolder imagery’.

The personalised homepage will comprise curated collections of deals based on the customer’s interests and previous purchases. A search bar will be ‘prominently’ displayed at the top of every page while search results will span all Groupon offers, from local deals to live events and places to travel.

Groupon is also launching redesigned iPhone, iPad and Android apps, with location-based deal notifications and enhanced search.

Groupon chief executive Eric Lefkofsky says, ‘In just five years, Groupon has grown from a daily deal website to a true online marketplace with a tremendous mobile following.

‘Our new site and mobile app makes it easier and more rewarding for customers to check Groupon first when they want to buy just about anything, anytime, anywhere.’