Marc & Anna brands Number 57 arts space

The space, which is housed in a former chemist shop, will be used for exhibitions, workshops, talks supper clubs and other events.

The identity uses aubergine as its main colour, chosen for its ability to complement a number of other colours but ‘because it’s richer and warmer than black’, says the gallery.

The main Number 57 logo uses typeface GT Walsheim, bringing the digits of the name to the fore.

A suite of other secondary logos were created that reference artistic processes such as painting with a brushstroke-like look, photography through using film graphics to form the 57 and print-like effects create a further sub-logo.

More will be created in due course, with variations on the ‘5’ and ‘7’ used for different applications of the identity.

On marketing materials, GT Walsheim is used for all copy, while underlining is sued to highlight important text to reflect the line device used in the logo.

‘The brief was not straightforward; firstly we needed an identity for the space in its own right, with its many distinct uses; we didn’t want to be pigeonholed as simply a gallery or workshop venue’, says Number 57. 

‘The identity needed to work comfortably in marketing exhibitions of many different artists’ work, but not be so neutral as to appear boring. The space would also evolve, so we needed an identity that could flex with that.’