News in brief round-up

A round-up of this week’s news in brief.


Bluemarlin’s Singapore-based studio has designed new packaging for Unilever Food Solutions’ global range of Hellmann’s mayonnaises and salad dressings. The new packs feature the blue, white and yellow Hellmann’s owned colour palate and a curved graphic system ‘like a smile’, says the consultancy.

Rufus Leonard has created a new website for agricultural equipment manufacturer Massey Ferguson

Woodstock Wonders

Thomas Manss & Company has designed the Woodstock paper swatch book for Fedrigoni. The consultancy also created the Woodstock Wonders designers’ sketchbook, which features hand drawn patterns.

Elmwood has designed the branding and packaging for television chefs the Hairy Bikers’ new Hairy Dieters range of healthier cooking sauces. The look aims to capture ‘the friendly, accessible spirit of the Hairy Dieters’, according to the consultancy.

Marks and Spencer vodka

Consultancy Natural Design has created the bottles for Marks & Spencer’s new British Vodka. The designs feature an illustration of intertwining oats, barley and wheat, which is painted directly onto the glass.

Do Good Branding has created an animated video for Champions Marketing, which has informed the design of the company’s new website. You can view the animation here.

Filthy Black Italic

Brighton-based consultancy Filthy has launched its own bespoke display typeface, Filthy Black Italic. According to Filthy, the heavyweight small serifs mean the typeface is best suited to headlines and titles, with many characters featuring rounded drops to ‘emphasise the fluidity of the letters’.

B3 Designers has created the interiors for bar and restaurant Topolski, situated on London’s South Bank. OMD Design created the branding for the space.


Honey has designed the branding and packaging for Joeys range of madeira buns. The Irwin’s Bakery-owned brand takes its name from the strapline ‘the joy of eating yummy stuff’.

The Cabinet has created the branding for communications agency PHD’s global operating system, The Source. The platform operates like an online game, says the consultancy, and the visual identity looks to be ‘fun’ and ‘creatively inspiring’ to reflect that.

UXUS has designed a new store for accessories brand Kipling on London’s Brompton Road. The new House of Kipling store is ‘inspired by the uplifting atmosphere of a family life’, according to the brand.

Identica has made an internal contractual change to ensure every member of staff including placements now earns at least the London Living wage. Richard Morris, Identica chief executive, says, ‘We would encourage every agency to make this same commitment and pay their staff at least the London Living Wage’.

Orley Whip

Consultancy wonderlandWPA has rebranded South African cream brand Orley Whip, using new food photography and designs with a ‘creamy generosity’, according to the consultancy.

Method has appointed David Rajan as principal. Rajan was previously head of business intelligence at Infosys and director of technology at Oracle.


True North has launched a campaign promoting Science Museum’s new exhibition ‘Collider’. The exhibition opens on Wednesday 13th November and transports visitors into the heart of one of the greatest scientific experiments of our times – the Large Hadron Collider.

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