The Morph concept sees foam pads replaced with a fabric that is stretched across three seats, around a frame and over formers.
One piece of fabric is used for the seat back and one is used for the seat base. The fabric is clamped down by the armrests and the upper dividers to form three individual ‘hammock seats’.
Moving the formers shapes the flexible fabric, meaning that a range of ergonomic adjustments can be achieved and that the fabric can be morphed ‘to provide a tailored fit and greater comfort,’ according to Seymourpowell.
‘The seat has been designed to offer passengers choice over the amount of space they pay for and to provide a better fit for more people,’ the consultancy says.
The consultancy even suggests that smaller passengers or children ‘could sell or trade their inches to larger passengers who want more space’ such as a business traveller prepared to pay a bit more so they can work, or mothers with children requiring privacy.
As the reclining movement happens within the fabric of the chair, its solid back does not need to move.
Using one sheet of fabric across the seats means dividers can be moved laterally and clamped in a different position, changing the width of the seat.
Families travelling together can tailor their seats according to size, ‘for example a Mum and Dad with an infant could pre-book a large, medium and a small space,’ says Seymourpowell.
The mechanism and formers move too, so that comfort, recline and adjustability can be maintained consistently as the seat size is changed.
Passengers can extend the width of their armrests over their own lap, in a bid to create ‘a feeling of independence and control over their own space,’ says Seymourpowell.
Seymourpowell head of transport Jeremy White says, ‘Passengers who can afford premium, business or first class have a choice and hence some control over their own experience.
‘For those who travel economy, there is a very limited choice of alternatives. Morph is a solution – a standard product that meets the needs of lots of different kinds of people.’
As well as passenger size the design considers the needs of passenger types including young women traveling alone, mothers with children, elderly or less abled passengers, and families.
Privacy, security, need for assistance and entertainment have all been factored in says Seymour Powell.
Across the economy section of an aircraft it is hoped that comfort can be increased without a reduction in capacity.