Rio 2016 Olympic pictograms unveiled

The organisers of the Rio 2016 Olympics have unveiled the Games pictograms, claiming that for the first time all Olympic and Paralympic sports are represented.

Running, Cycling and Boxing
Running, Cycling and Boxing

The pictograms have been created by and in-house team set up to deal with Rio 2016 graphics projects, and are inspired by the Games typeface, which was created by Dalton Maag.

The 64 pictograms – 41 Olympic and 23 Paralympic – were created over a period of 16 months.

Dalton Maag's Rio typeface is inspired by the city environment
Dalton Maag’s Rio typeface is inspired by the city environment

Following initial research into each sport, the initial designs were hand-drawn. They were then redrawn on computer, to align with the contours of the Dalton Maag font.

The Rio 2016 team says, ‘The athlete bodies and sports equipment were built from the characters, or part of them, in a continuous stroke, with variations in thickness in order to give the impression of depth.’

Diving, Rowing and Rugby
Diving, Rowing and Rugby

The pictograms are placed in pebble shapes, which are ‘a characteristic of Rio 2016’s visual language’ according to the team, although they can be used both inside and outside the pebbles and in any colour.

The team says five months was spent getting the pictograms validated by the 42 international sporting federations.

Swimming, Fencing and Weightlifting
Swimming, Fencing and Weightlifting

Beth Lula, Rio 2016 brand director, says,  ‘The pictograms, from now until 2016, will serve as a communication platform for the promotion of the sports, for partner activations, and will be present in all the Games’ visual identity, including their application in venue decoration, signposting, tickets and licensed products, among other things.’

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  • Stephen Vella November 30, -0001 at 12:00 am

    The pictograms have fresh and vibrant feel. Well done to the designers.

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