A new look for Ben & Jerry’s

Pearlfisher has created new packaging designs for ice-cream brand Ben & Jerry’s, which are set to roll out internationally.

Ben Jerrys

The designs were developed by Pearlfisher’s New York office and aim to “elevate” some of Ben & Jerry’s existing brand elements, including the blue sky with clouds and the green pastures.

Ben Jerrys

The consultancy says that these were previously being “overshadowed by increasingly complex and layered flavour combinations”.

Ben Jerrys

Pearlfisher says it has also created a “flavour tower” motif that can be used across all packaging.

Ben Jerrys

One of the challenges, according to the consultancy, was to make the branding and packaging “more coherent” across the different countries Ben & Jerry’s is sold in.

Ben Jerrys

Pearlfisher creative director Hamish Campbell says: “The flavour towers play with gravity and scale, creating indulgent larger-than-life taste expressions.

Ben Jerrys

“The iconic Ben & Jerry’s cow frees the brand to convey the [brand’s] spirit, joy and whimsical nature.”

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  • Ivor November 30, -0001 at 12:00 am

    bright & cheerful, cartoonish feel should appeal to kids.

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