A new look for paper brand Favini
Silk Pearce has worked on the strategic repositioning of Favini, the Italian paper manufacturer, and designed a range of packaging materials in a bid to better align it with the luxury and fashion markets.
Favini acquired Arjo Wiggins’ casting paper division in 2013, increasing its casting release product range capabilities for the luxury and fashion markets, which it has since expanded into.
Silk Pearce says that the new positioning shows the brand’s passion for design textures and finishes.
The new look rolls out across 20 new swatches for paper ranges, brochure cover designs, catalogues, a new website, social media skins and exhibition collateral.
Favini has two core offers: The design and creation of surface textures for eco-leathers and synthetic materials for use in industries such as fashion, luxury goods and sportswear; and innovative papers for high-end print and packaging.
The new website showcases the Favini’s product ranges, business operations and its commitment to eco-friendly production and sustainability, and includes a series of online videos designed, directed and produced by Silk Pearce.
Silk Pearce first worked with Favini in 2008 and has since worked on redrawing the Favini mark and branding and packaging projects including the launch of the eco-friendly paper range Crush.
Read this next
-
Post a comment
