Golf’s oldest tournament gets a new identity

Golf’s Open championship is getting a new identity that aims to position it as “contemporary, progressive and dynamic”.

The new identity has been developed by Teamup, which worked on strategy, and Designwerk, which developed the creative aspects.

The Open is held every July at a course in the UK, and this is the first time the branding has changed since 2005.

Teamup and Designwerk say the new identity is based on “extensive research and feedback” and aims to show the “respect” that golf fans have for The Open brand.

Teamup chief executive Fred Popp says: “The Open has evolved tremendously since 2005 when the identity was last refreshed.

“The championship has progressed across many different dimensions and now continues to grow in stature as the world’s Open.”

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