Rainbow Trust charity rebrands for first time since foundation

The Rainbow Trust Children’s Charity has rebranded for the first time since it was established in 1986.

The charity supports families caring for a child with a serious illness.

Rainbow Trust head of marketing Oonagh Goodman says: “Feedback from our supporters and families we care for told use that our brand needed updating. We needed a profile that better represented what we do and the field of work we are in – practical and emotional support for the whole family of a child with a serious illness.”

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The new identity has been created by Small Back Room, which says it wanted to replace the “dated” previous identity with a new identity that would “reflect the charity’s positioning while working well in a digital environment”.

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Small Back Room says the new branding is based around a “facets of light” concept. This shows “the different light shards that make up a rainbow and reflects the various ways the charity supports families coming together to create a complete service”.

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The consultancy says: “Deconstructing the rainbow as part of the brand identity allowed a more flexible graphic devise that could be used across all media.”

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  • Dan Shaw November 30, -0001 at 12:00 am

    Small Back Room says the new branding is based around a “facets of light”… didn’t they also create the new identity for Brecon Becons Identity that used more or less a similar identity system http://tinyurl.com/p47krsn.

    Hmmmm.

  • Helen Grant November 30, -0001 at 12:00 am

    Deeply predictable. Happy go lucky nonsense for a brand that deserves better.

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