The charity supports families caring for a child with a serious illness.
Rainbow Trust head of marketing Oonagh Goodman says: “Feedback from our supporters and families we care for told use that our brand needed updating. We needed a profile that better represented what we do and the field of work we are in – practical and emotional support for the whole family of a child with a serious illness.”
The new identity has been created by Small Back Room, which says it wanted to replace the “dated” previous identity with a new identity that would “reflect the charity’s positioning while working well in a digital environment”.
Small Back Room says the new branding is based around a “facets of light” concept. This shows “the different light shards that make up a rainbow and reflects the various ways the charity supports families coming together to create a complete service”.
The consultancy says: “Deconstructing the rainbow as part of the brand identity allowed a more flexible graphic devise that could be used across all media.”