The shop is an offshoot of magazine brand Grazia International, which is owned by Mondadori, and it is hosted on this e-commerce site designed by Grazia’s in-house team.
SVIDesign has created the branding, house style and packaging the clothes will be posted out in.
The logo is a custom sans serif font which SVI Design says complements the existing Grazia logo and the Global Grazia brand.
Sasha Vidakovic, SVIDesign Creative Director says: “Taking inspiration from the design of the magazine itself, we’ve worked with Grazia’s distinctive colour palette and headline highlighting bars to create a dynamic criss-crossing pattern of glossy yellow stripes on a matt white background.
“The branding was then applied to a carefully considered suite of packaging, including luxurious magnetic closure flat-pack boxes and reversible shipping boxes that allow the option of plain cover for security and discretion.”
The branding will roll out across the stationary, collateral and the website.