SVI Design brands Graziashop.com

SVI Design has branded Graziashop.com, a new online retailer selling collections from more than 250 brands.

The shop is an offshoot of magazine brand Grazia International, which is owned by Mondadori, and it is hosted on this e-commerce site designed by Grazia’s in-house team.  

SVIDesign has created the branding, house style and packaging the clothes will be posted out in.

The logo is a custom sans serif font which SVI Design says complements the existing Grazia logo and the Global Grazia brand.

Sasha Vidakovic, SVIDesign Creative Director says: “Taking inspiration from the design of the magazine itself, we’ve worked with Grazia’s distinctive colour palette and headline highlighting bars to create a dynamic criss-crossing pattern of glossy yellow stripes on a matt white background. 

“The branding was then applied to a carefully considered suite of packaging, including luxurious magnetic closure flat-pack boxes and reversible shipping boxes that allow the option of plain cover for security and discretion.”

The branding will roll out across the stationary, collateral and the website.

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