Our most-read stories of the week

1. Many consumers cannot tell the difference between own-brand and branded products when the two have similar packaging, a new survey shows.

2. Eurostar has unveiled its new fleet of Pininfarina-designed trains, which are set to go into service at the end of next year.

3. The Victoria & Albert Museum in London is looking to appoint designers to overhaul its online presence and create a platform that “befits our global reputation [and] puts our online visitors at its heart”.

Our most popular Tweet of the week

Design is UK’s most sought-after skill – 36% of freelance jobs are for design, survey shows: http://t.co/x7LfXeNcCK pic.twitter.com/Qw2OOEk7CZ

— Design Week (@Design_Week) November 20, 2014

Our favourite Tweets of the week

Someone’s been having fun with the old @Foyles signage pic.twitter.com/1pwUOThROn

— Tim Rich (@66000mph) November 20, 2014

Yup pic.twitter.com/g8Iv4Z2e0U

— Rebecca Franks (@Becca_JF21) November 19, 2014

What a pleasingly “cheeky” combination, @TimeOutLondon. #WhatsTheCraic 2 days to go until #Sexology! pic.twitter.com/xV8i4rQ5pp

— Wellcome Collection (@ExploreWellcome) November 18, 2014

Image of the week

Here’s one of the lovely signs created by April for Hull’s Newland School for Girls, which aim to encourage more women to consider design as a career.

Quote of the week

‘Talent hits a target no one else can hit; genius hits a target no one else can see’. Deisgn Council chief design officer Mat Hunter quotes German philosopher Arthur Schopenhauer as he considers what makes award-winning design work.

Our favourite website

There are only seven days left to save graphics gallery Kemistry. You can donate to the gallery’s fighting fund via Kickstarter.

Design stories in the national press

In branding news, the late Bob Marley is the face of a new international marijuana brand. The Guardian has more.

Heatherwick Studios’ London Garden Bridge will apparently require be a privately-managed tourist attraction likely to require advance booking. The Guardian investigates.

Adrian Shaughnessy is among those discussing the moral limits of advertising in this week’s episode of the Moral Maze on BBC Radio 4.