V&A to rethink online presence

The Victoria & Albert Museum in London is looking to overhaul its online presence and create a platform that “befits our global reputation [and] puts our online visitors at its heart”.

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The V&A wants to appoint consultancies with expertise in both user experience and branding to work on the first phase of its website redesign.

The museum says it has £140,000 available to identify and implement key improvements its digital presence by the end of March 2015.

It says this phase of work will address two questions: “How can we give our users a better, more seamless online experience, one that is as good as a visit to our buildings?” and “How can we bring our online brand to life and have a more visually consistent and less fragmented online presence?”

This will then lead on to further development phases before the new site launches, the V&A says.

The V&A says it has arranged an open meeting for consultancies to hear more about the project and ask questions. The deadline for receipt of tenders or requests to participate is 29 December. For more information and to apply visit ted.europa.eu.

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