Environmental protection charity NSCA is unveiling a new brand identity to coincide with changing its name to Environmental Protection UK, in an attempt to raise awareness of the organisation and attract new members through clearer brand positioning.
Leahy Brand Design is responsible for the overhaul, which will see a complete revamp of the charity’s logo as part of its ambition to position itself as a leading authority on environmental issues.
The new logo represents elements of the natural environment including clouds and a blue-green colour scheme reflecting sky and water. It links back to the previous logo in its use of blue to keep a sense of continuity.
The identity will be rolled out across all collateral, with the website going live later this month.
Tim Leahy, managing director of Leahy Brand Design, says, ‘It was important to strike the right balance between creating an identity that is new and has great impact, yet is still relevant. The new identity that we have created for Environmental Protection UK will hopefully give the organisation more stand-out and ultimately drive forward membership.’
Philip Mulligan, chief executive of Environmental Protection UK, adds, ‘This is an important time for Environmental Protection UK.’