Channel 4’s identity has been brought to life in the form of a 16.6m-high, steel ‘4’ installation, designed by Freestate and built by The Mike Smith Studio, constructed on the steps of the channel’s headquarters in Horseferry Road, London SW1. The sculpture mirrors the channel’s idents, with steel bars forming the 4 logo only when viewed from a certain angle. Nick Knight is the first of four artists who will customise it over the next 12 months.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.