Think strategically about writing

Design groups can boost their revenue and business development opportunities through alliances with writing groups, says Martin Hennessy, managing director of The Writer.

In this week’s Business Insight, out tomorrow, Hennessy reveals how design groups can sharpen their client appeal by building writing into their offer, either through organic growth or through strategic partnerships with writing consultancies specialising in tone of voice and brand language skills.

Taking Nottingham-based Jupiter Design, Elmwood and Start Creative as examples of design groups that have taken the lead on the subject, Hennessy puts forward thought-provoking ideas for branding groups looking to stay on top of the game.