Third Eye wins whisky brief
Single malt Scotch whisky The Macallan has enlisted the help of Third Eye Design to help the brand reinforce its positioning within the luxury spirits market.
The Macallan parent company the Edrington Group has briefed the consultancy, which was appointed without a pitch, to enhance the brand’s touch points, from printed literature and exhibitions through to point-of-sale material, focusing on photography, art direction and usage shots.
All three of Third Eye’s offices in Glasgow, London and New York will be involved in the project.
Third Eye has commissioned Design Bridge to assist with packaging design.
Comments
To confirm, Third Eye Design did not appoint design bridge. Third Eye Design will work hand in hand with existing Communications Agency SHOP and Packaging Specialists Design Bridge to communicate a consistent message for The Macallan.