999 creates look for Tower Hamlets recycling push

999 Design has produced the visual identity and communications materials for Tower Hamlets Council’s ‘We Can Recycle More’ campaign, which launches today.

The consultancy’s London office was appointed following a competitive creative pitch.

The campaign, the London borough’s largest-ever domestic recycling drive, aims to improve Tower Hamlets’ residential recycling rate from 14 per cent to 19 per cent in 2008/9.

It will launch at Spitalfields Market with a display by a 6m-high robot made of recycling bins and rubbish, which will tour the streets as an ambassador for recycling.

999 London managing director Aileen Geraghty says, ‘Obviously we were delighted to be chosen to develop the creative strategy for this campaign, which is at the heart of the local community.

‘We hope that the concept we’ve developed will inspire local people to take pride in Tower Hamlets and ultimately encourage them to act.’

Tower Hamlets ‘Cleaner, safer, greener’ lead member, councillor Abdal Ullah, says, ‘We are really keen to carry on working with people and encouraging everyone to get involved and recycle more.’

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