Cravens creates The Alnwick Garden website

Cravens has designed a new website for Northumberland tourist attraction The Alnwick Garden.

The Alnwick Garden, best known for its Poison Garden, which features a variety of dangerous plants, appointed the Newcastle-based group three years ago to work on its brand image and local marketing campaign.

The new site launches today, and its main interactive feature allows users to grow virtual mandrake plants, with the help of a live weather feed using postcode mapping.

Craven has also created an e-commerce facility for the site that offers gifts, books, homewares and jewellery.

Gary Jobe, Craven digital director, says, ‘The website encourages users to take part in online activities, in an effort to allow The Alnwick Garden to capture data and information about visitors in order to improve marketing opportunities.’

Cravens says the look and feel of the site was inspired by the idea of a seasonal garden, realised through illustrations by artist Sara Ogilvie.

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