London-based design group Five Foot Six has designed a new website for meditation training company Asunya, which offers consultancy to private, corporate and public organisations.
Asunya – directed by former Buddhist monk Andy Puddicombe – initially approached design group SAS but couldn’t afford its fees. SAS recommended four smaller consultancies, including Five Foot Six – which went on to win the £5000 contract last month, after Asunya looked at its website and asked it to pitch.
Puddicombe briefed Five Foot Six to give the existing website a ‘lighter and more friendly feel’, according to Five Foot Six partner Algy Batten. ‘His clients were mainly corporate businesses and chief executives before. Now he wants to appeal to the non-corporate sector and take on individuals,’ Batten adds.
Five Foot Six has stripped back Asunya’s existing logo, for which there were no guidelines, and created a new look and feel across the site, placing emphasis on two key areas. Batten says, ‘There’ll be a news section and a client log-in area where they can download meditation coursework.’
Five Foot Six is now working on stationery, folders and a brochure for the client, which are expected to be ready by the end of the year. The new website will go live at the end of this month, in time for a cross-media promotion of Asunya’s services.