Jones Knowles Ritchie has refreshed the identity and designed new-look packaging for organic skincare brand Spiezia.
The organic Cornish brand is hoping the more distinct look, which launches this week, will help introduce it to a wider market and gain popularity internationally.
According to JKR executive creative director Ian Ritchie, Spiezia approached JKR in January, after hearing consul – tancy founder Andy Knowles speak at a branding conference on health and beauty, and also on the strength of JKR’s work for Molton Brown.
Ritchie says that one of the key considerations was to give the brand differentiation, the visual basis of which would take its cue from the brand’s Cornish heritage, and from the work of sculptor Barbara Hepworth, who worked in St Ives.
To help differentiate ranges within the 28-strong product offering, JKR has developed a simple cylindrical outer sleeve, made from recyclable board, in which the product sits, held in place by a ‘pinch’ device at the top and bottom.
‘It was the most user-friend – ly [construct ion] that we could make commercially in an affor – dable fashion at this size. It not only protects the stuff in transit, but also gives a bigger can vas to work on,’ says Ritchie.
Colourways, including pink for the women’s range, blue/ green for bodycare and orange for the men’s range, enable customers to recognise specific products more easily.