Lewis Creative Consultants has designed Scottish Provident’s latest online marketing campaign, which launches today.
The life insurance and financial services company appointed Lewis to create a series of Web banners for it last month. There was no pitch for the contract, the Edinburgh-based consultancy having worked for Scottish Provident for the past eight years.
Scottish Provident briefed Lewis to produce a campaign ‘reassuring customers that during these uncertain times, the company is committed to providing protection for them’, says a spokeswoman for the design group.
Lewis’ campaign features Flash-animated banners depicting a tree undergoing the changing cycle of the seasons – an image intended to convey the current economic environment.
The banner will run on www.ftadvisor.com, www.moneymarketing.co.uk and www.ifaonline.co.uk until the end of November.