Design journalists and graphic designers are collaborating with youngsters to produce a new style magazine called Saturday.
Launching today at Proud Galleries in Camden, London NW1, Saturday is the result of a tie-up between fashion retailer USC and the Teenage Cancer Trust.
GQ contributing editor Kevin Braddock is editor, while former Dazed & Confused art director Peter Stitson is also art director for Saturday.
Photographer William Seldon, who won a D&AD Silver award in 2004 for his album cover for Spiritualized’s Amazing Grace, is contributing to the publication.
Children’s media internship programme Live Futures has set up junior production and editorial teams to work with experienced, senior staff on the quarterly style magazine.
Aimed at 15- to 35-year-olds, with a 75 per cent leaning towards males, Saturday will include guides to key UK cities, 30 pages of fashion, and products, interviews and opinions.
Saturday will be distributed free in all 57 USC outlets in the UK. The magazine will cross-promote a Teenage Cancer Trust wristband on sale in USC stores.