Food brand Rachel’s Organic has unveiled a new website designed by Sequence.
Rachel’s Organic charged marketing communications agency Francis Balsom Associates with appointing a digital consultancy in April, to work on two projects. FBA designed the brand’s visual identity and created its brand guidelines last June.
Sequence won the competitive creative pitch and went on to complete a microsite in May, while the main site went live yesterday.
Briefed to create a site that was ‘stylish and lifestyle focused’, Paul Thomas, digital development director at Sequence, says he created an ‘aspirational’ look and feel to both sites, using a viral strategy.
The site allows users to invite friends to join and sign up to newsletters. It also links recipes to products. Thomas suggests that these features will give users ‘a reason to come back’.
He adds that ‘there is an ongoing partnership’ between the two consultancies and Rachel’s Organic, and suggests that there will be further developments to come.