Surgicare opts for Fudge rebrand

The Bolton-based design group was appointed following a four-way creative pitch in August and has worked with Surgicare for two years. It is now ‘evaluating the brand from the ground up’, according to Andrew Eccles, lead project director on the ‘five-figure sum’ contract.

Following an initial brief to get more customers for Surgicare through existing customers recommending the service to a friend, Fudge began work on an updated Surgicare website, which will convey a new identity when it launches early next year.

Eccles says that, as brand guardians, Fudge will be working closely with Surgicare’s in-house marketing team and its PR agency Tangerine.

The marketing budget is said to be tripling to accommodate Fudge’s work. ‘We’re going to work together to develop a complete strategy’ Eccles says.

Fudge is still at the strategic stage of what Eccles believes will be a three-year project at the least, but he confirms, ‘We’re looking at changing the marque and brand identity for next year.’