The Royal British Legion’s annual Poppy Appeal campaign launches today, with design led by The Gate.
The campaign features The Gate’s Poppy Man for the second year running. Photographer Spencer Rowell worked with the consultancy to depict that character supporting people who have been helped by The Royal British Legion.
After creating a nationwide poster and billboard campaign, The Gate collaborated with Toast Design and Square Zero on an animated ad, which will be displayed on digital posters at central London Tube and Overground stations.
More than 100 Nationwide cash point machines will display modified versions of the poster images and the tagline ‘Don’t forget your poppy’.
Later in the two-week campaign, a 6m-tall Poppy Man will appear at Heathrow Terminal 5. During the two minutes of silence that takes place at 11am on Remembrance Day (11 November), digital advertising screens throughout the terminal will show a virtual ‘poppy drop’.
The Gate has worked with The Royal British Legion since 1994, creating 13 previous Poppy Appeal campaigns.