Airside designs new London Transport Museum website

Airside has branded and designed a new website for the London Transport Museum which is aimed primarily at children and other visitors.

According to Bryan Wills, the London Transport Museum’s head of digital resources, the consultancy was approached directly in May with a brief to design a site that was ‘more funky and dynamic’ than the museum’s other websites.

The new site, called Pick & Mix, will enable users to browse the museum’s full online collections, create their own galleries and comment on the exhibits.

Airside has produced a brightly coloured logo and a reworked version of the London Underground roundel, composed of images from the archive.

Online, the individual images come together one at a time to form the iconic symbol. Clicking on each artefact allows the user to explore the pictured exhibit further.

Images can then be tagged with keywords and imported to customised galleries on public view, where they can be discussed on a public-access message board. As each new page loads, the various elements scatter from the screen and the new ones emerge.

The site uses the same Arial font as the museum’s homepage and online archive, both of which will feature links to the new project.

The website, www.pickmix., goes live on 30 October.

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