The consultancy, which is a retained group, began working on the project in April 2008.
Fresh Case, which keeps wine fresh ‘for up to six weeks’, will replace 3-litre wine boxes with a new 2.25-litre box that can be manipulated differently depending if its filled with red or white wine.
David Cunningham, vice president of business development at Constellation Europe, says the white will be stored horizontally ‘to make it more fridge friendly’, and red will be stored vertically on counter tops.
The new packaging, which uses cardboard on the outside and foil on the inside, holds the equivalent of three bottles and will retail at £19.99 when Hardys Nottage Hill launches on 1 November.
Constellation Europe says the bag-in-box sector accounts for £300m of UK sales a year and £1bn in Nordic markets.