Fitchlive appointment to boost links with Fitch

Experiential, film and digital agency Fitchlive has appointed Ursula Morrish as project director. Part of her role will be to build an integrated offer with sister consultancy Fitch.

Morrish joins the WPP group from the London Mayor’s office, where she was creative project director at London Unlimited. She is also a former project director at Imagination.

She will join fellow project director Neil Evans and managing director Paul Cowan as the main client-facing directors on the Fitchlive board.

Cowan says, ‘It’s a great appointment – the more heavyweight people we have the better.

‘Her role is strategically very important for us. We see her as maximising our affiliation with Fitch, and working with them on projects to add experience to the branding offer.’

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