Forster rebrands waste charity

Forster is rebranding environmental charity Waste Watch.

The consultancy was appointed in September following a three-way credentials pitch.

It has been briefed to look at the charity’s name and brand, with the aim of raising its public profile and repositioning it as the leading UK voice on sustainable resource use.

Waste Watch, which was set up in 1987, aims to raise awareness around waste issues and encourage waste reduction, reuse and recycling.

Robert Soar, head of creative at Forster, says, ‘The aims and values of the organisation need to be given a strong brand platform to maximise their level of engagement and effective campaigning both with the public and with Government and local authorities.’

Design work is expected to start in January 2010, with the new brand scheduled to launch in April 2010.

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