The National Skills Academy for Creative and Cultural Skills has received the funding as part of a £7m Government initiative.
The new apprenticeship programme, which will start in April 2010, will see young people paid a wage to do a range of apprenticeships in jobs across sectors including design.
Pauline Tambling, managing director of the NSA, says the scheme is ‘the first national sectoral approach to apprenticeships’, adding, ‘Our sector is currently very thin on apprenticeships.’
Tambling says that as well as lining up a number of further education colleges as delivery partners, the NSA has also received expressions of interest from around 160 businesses interested in taking part in the scheme.
Announcing the Government cash, apprenticeships minister Kevin Brennan says, ‘These innovative models mean small businesses, which may not previously have felt able to offer apprenticeships, can now get on board and back young Britain.’