The graphics, which depict every Olympic sport, will be shown in two different formats, including a silhouette version and a ‘dynamic version that was inspired by the connectivity of the London Underground map’, according to a statement from the London Organising Committee of the Olympic Games and Paralympic Games.
The pictograms will be used on signage, wayfinding, posters and merchandise.
‘By unveiling [the pictograms] now we have an opportunity to use them as a tool for people to find out more about what is on offer at London 2012,’ says London 2012 chairman Sebastian Coe. ‘I hope the pictograms will be the gateway to achieve this.’
London Mayor Boris Johnson calls the pictograms ‘bold and dynamic images which capture the energy and colour of the games’, and praises their ‘graphic simplicity’.
They will be featured on limited-edition Adidas T-shirts set to go on sale next week to celebrate 1000 days until the games begin.
A full set of Paralympic pictograms, also by Someone, will be launched later this year.
Olympic Games pictograms were first used at the 1948 games in London.
To see the pictograms, visit